Rebrands
This project shows animations I worked on for various rebrands, including GSK, Unearthodox and Pernod Ricard.
ViiV Healthcare
ViiV Healthcare, the only pharmaceutical company solely focused on HIV and AIDS, has spent over 30 years helping patients live with the virus. As the end of HIV grows nearer, ViiV needed a brand that powerfully conveyed its continued commitment.
We worked on the motion side, focusing on the core concept of ‘breakthrough’ - that talked to the huge potential and impact of the work ViiV does. We used the ‘breakthrough’ line to reveal text/ imagery in the range of animations we have created for ViiV.
Unearthodox
Unearthodox drives work to regenerate nature and conservation around the world. For their rebrand, I animated a variety of assets, from logos to website animations, using their new dynamic tone of voice to inform the motion elements.
The Unearthodox rebrand won a Bronze at the Transform Awards for Best Visual Identity by a Charity, NGO, or NFP.
Pernod Ricard
Pernod Ricard sells international wines and spirits. For their identity refresh, the focus was the sun logo. Its shape and symbolism anchored in light and warmth, inspiring key motion graphic elements. I animated a variety of assets for their rebrand, from logos to trailers.
School of Motion
School of Motion provide online motion design training to students around the world. Below are some animations I created of their logo.