Flushed wet wipes are a big problem in the UK and affects drains, sewers, and rivers. Water UK required a national campaign to address the issue. I worked on the animations for the campaign ’Bin the Wipe’, producing explainer animations, and shorter animations for social media.
Water UK Campaign
Journey of the Wipe
I animated ‘Journey of the wipe’ for the campaign ‘Bin the Wipe’ by Water UK.
This animation won the Corporate Social Responsibility, Not for Profit category at the New York Festival Film and TV Awards, and a Silver in the Innovation Category at the Evcom Clarions.
Social animations
I animated various 10 second loops for social media, highlighting the consequences of flushing wet wipes. These included ‘Bin the Wipe’, Wipes Block Pipes’, ‘Wipes flood homes’ and ‘Wipes choke rivers’ (+ more).